This course provides a broad overview of sustainable marketing theory and practice at both macro and micro levels, and explores the key concepts in contrast with conventional marketing theory. Social and ecological problems at the macro level, and socio-ecological impacts of products on a micro level are explored to illustrate the role of sustainable marketing in the journey toward sustainable development. The many aspects of traditional marketing that require reframing and rethinking are examined throughcase studies and research findings to illustrate concepts and provide students with examples to apply to their own organizations, products and services. The course will provide the theoretical groundwork for students to use for developing sustainable marketing strategies and plans.