Marketing permeates our lives, from the advertising that we are exposed to
on a daily basis, to the product decisions we make as consumers. The end
goal being to communicate with and persuading others to accomplish our
personal and professional goals. The course provides an overview of
marketing concepts and their application, exploring key marketing concepts,
principles, and theories to help marketers make effective decisions.
![](https://online.itdcanada.ca/pluginfile.php/778/course/overviewfiles/chapter-1-introduction-to-marketing-2-638.jpg)
- Teacher: Houman Sanandaji